How to Best Use AI for Marketing Content Generation

Artificial Intelligence has boosted the content generation game for businesses worldwide. Statistics forecast that by 2025, content creation will cross 180 zettabytes, thanks to the advent of AI.

In short, using AI to generate content has proven to be one of the most efficient ways to produce powerful digital marketing media. As a result, businesses have begun to lean towards machine learning and AI to create content and are reaping the benefits. Some popular programs like GTP-3 and OpenAI are already famous among users for their ability to create human-like content.


Benefits of Using Artificial Intelligence For Content Generation

There are many benefits of using AI to generate content. It has become one of the most common ways for marketing teams to integrate their content strategy, and interestingly, may be the future of marketing content generation.


  1. Helps Boost Creativity
    AI utilizes robust technology to create the most enticing content. Content writers can go through burnouts or creativity blocks, but not AI. These powerful programs can tabulate the best ways to produce media, from topics, sentences, catchphrases, headings, and so on.
  2. Powerful Algorithms Maintain Originality
    Working with content means it’s easy to be repetitive. A business shares the same ideas and tools using different words. So what happens when you run out of synonyms or ways to spin it differently? Using intricate algorithms, it can revamp the topic as brand new.
  3. It Relies On Data
    Whether it’s about the current trend, the target audience, or the competition, using AI can help your business create content that will appeal to the audience. Not only that but the content will also be specifically curated to invite target prospects to engage.
  4. Natural Language Regeneration Is Powerful
    The best part about AI is that it can “learn.” The more data and information it is exposed to, the more it can adapt to your content strategy’s patterns. In short, AI-generated content sounds like human-generated content. This means bulk content that ranks well. Think of it as a growing child, if you must.
  5. It Is Cost Effective
    Investing in AI is a one-time cost. After you have procured the program, you need to feed it pre-existing information and input all current information. This means using AI to produce content is cheaper than hiring writers and editors.


Types of AI Used and How it Works

Using AI for content generation sounds daunting. However, that’s not true. In fact, we all use them in our daily lives, be it students or businesspeople. You’ll be surprised to know you’ve already used some of these applications at least once. Check out the ones below to see if you recognize any:

  • Grammarly
  • Jasper
  • Synthesia
  • Frase
  • HubSpot


Interestingly, each program creates human-sounding content for a fraction of the effort, time, and price. Here’s how fast-paced the process is:

  • Step One: Input the Order
    All information like subject, keywords, and other crucial data is compiled at this stage.
  • Step Two: Output
    The AI creates different versions of your product to choose from.
  • Step Three: Editing
    You can edit your finished piece and be good to go.

How To Use AI For Marketing Content Generation

Intrigued? You should be. AI is here to stay, and you can use it for marketing content generation. Read on how you can use AI for marketing content generation.


Create Personalized Content

AI can scoop up crucial data about the target audience, which means it’s lucrative to use AI to create content for intended individuals. The insights gathered can create high-ranking content that your demographic connects with.

When content is personalized to cater to your intended demographic, it helps you connect with your audience. That, in return, promises retention and convertibility.


Generate Keywords

Keywords are extremely important on the world wide web. Using keywords can draw traffic to your page and boost your searchability numbers. AI gathers insights to produce content that includes high convertibility keywords so your business or brand gains popularity.

Keywords are also very dynamic. They are constantly changing formats, forms, and so on. So it’s best to let your AI program take care of this valuable metric while you sit back an reap the benefits.


Create Original Topics

A lot of marketing is about repackaging the same thing repeatedly. With AI, it becomes easier to be more original. In addition, with the research it gathers, AI can help your content strategy expand by coming up with newer and fresher topics to explore.

A brand that shares novel information retains customers. Original topics allow your business to stand apart from others and, as a result, have a better rapport. This increases the chances of shareability and external linking.


Produce High Ranking Content

AI uses science and accurate calculations to perform its tasks. Then, when it procures what you are looking for, it tabulates ways to create content that ranks high on search engines, attracts more traffic, and meets the SEO demands of compelling content.

High-ranking content allows your business to establish itself as an authority on the niche, gain credibility and gain the trust of old and new audiences. In the long run, this boosts your business’s profit margins.


Boost Your Business or Brand’s Performance

A sound content strategy is a way forward in today’s era. Content generation is vital for businesses to maintain their online presence. With AI, you can create an effective marketing plan with just a few clicks, including topics, keywords, schedules, and so on.

In short, using AI to boost your brand performance is ideal. It not only saves time and money, but as time passes, it learns what fares well quickly and aims to produce far better material the next time.



Artificial Intelligence isn’t just a professional computer scientist’s cup of tea anymore. It’s now one of the most accessible and user-friendly tools available to people to improve their lifestyle, work, and efficiency.


So, hop on the AI and machine learning bandwagon and get started. You won’t regret it.


Want to learn how to boost your digital marketing strategy? Check out WORKFLOWX to hear from the experts.