How to Turn Your Customers into B2B Influencers


Online users have an extensive internet presence. In the current era, marketing is a hot trend amongst influencers and bloggers. Some of these bloggers and influencers have a large following and audience, making them significant assets for companies and businesses who want to increase their reachability.

We all follow an Instagram or YouTube celebrity who we believe. Many of these individuals have built credibility and loyalty with their followers. That means this online celebrity has the “influence” to send customers and prospective audiences your way.


What is Influencer Marketing?

Influencer marketing involves hiring or retaining influencers with large social media following to promote your products. Influencer marketing involves real-life and relatable people with a solid fan base and trust to bring your business, products, and services into the limelight.

In short, influencer marketing involves expanding your brand’s awareness and attracting new customers. It’s one of the top ways companies and businesses have built bulletproof trust in the market. According to a report, 74% of businesses believe working with influencers enhances their image and awareness.


Advantages of Turning Customers Into B2B Influencers

Influencers are ordinary people who have a large social media presence. If you’re lucky enough to interact with one as a customer, there are many benefits to bringing them on board as your B2B brand influencer.


  1. They Have a Large Social Media Following
    Social media is the most powerful way to create a name for your business. Influencers can amass hundreds of thousands of followers who engage with their content due to trust, reliability, and relatability. An influencer will create a positive rapport for your products and services much quicker than marketing schemes.
  2. They Can “Influence” an Audience
    Due to their relatability, influencers can motivate or demotivate followers about products and businesses. Their word is the law on social platforms, which means an influencer can drive massive traffic to your business. It’s an efficient way to rank your brand on search engines and positively with online users.
  3. They Speak Your Audience’s Language
    Influencers use intelligent strategies to create rapport with their demographic. For example, their video content is shareable, and they encourage users to like, react and act on their content via attractive styles. In short, if you want to connect with your target demographic, influencer marketing is an effective way to start.
  4. Their Cooperation Ranks Your Business Higher

Converting your customer into a B2B influencer helps rank your business and its content high according to SEO metrics. In addition, it optimizes your marketing strategy by boosting credibility, driving organic traffic in your direction, and encouraging audiences to engage with your content for great conversion rates.

How To Turn Customers into B2B Influencers

Ready to learn how to turn your customers into influencers? Using bloggers and influencers is a fail-safe marketing strategy. It promises to boost sales and traffic for your business, resulting in notable returns on investment.


If you’re new to influencer marketing or need a refresher, read on to see how you can use influencer marketing to improve your B2B strategies.


Plan Your Influencer Marketing Strategy

List down the goals and aims of your influencer strategy. Then, here are some questions to help you get started:

  • What is the long-term plan for your business?
  • How will a particular influencer promote those goals?
  • Do they attract the demographic you are looking for?
  • How well does their content rank?
  • What are their engagement and conversion rates for the products and services they promote?

A solid way to begin turning your customers into influencers is to know how substantial their social media presence is and how well they can connect with their followers.


Expand Your Horizons

In this current day and age, most influencers use platforms like TikTok or Instagram to promote themselves. Think a bit bigger. Connect with popular influencers on other platforms to attract an untapped audience; Facebook, LinkedIn, YouTube, and Snapchat are avenues to explore.

Don’t stick to one demographic. For example, if your business offers training for social media marketers, you can rake in a diverse audience like college students and seasoned businesspeople. Expand your influencer list.


Form A Connection With Your Influencer

Influencers are famous for one thing: Relatability. This means they bring authenticity to their content, making the average user feel seen and connected. Getting to know your influencer and sharing your vision is a great way to get them involved.

The more educated and aware an influencer is about your business, the higher chances of them creating organic content around it. It not only paves the way for a solid return on investment but also fosters a lucrative relationship for a long time.


Be Open To Creativity

Influencers are popular for their creative streak. Whether it’s a benign product or service, they find fun and exciting ways to market the product as desirable. Whatever your business vision is, be open to an influencer’s input.

Focusing on co-creating with them is an incredible way to use their skills and strengths to promote your business. Trust their creative process. There’s a reason why some influencers amass over a million views in a short time.


Get Personal

Offering your influencer discount codes or promotion codes to share with their followers is an efficient way to boost your operations. Influencers have great people skills that enable them to mobilize an audience to engage with the product they are promoting.

Start small. You can offer token discounts of up to 15% off on your products and services for your influencer’s audience. This is a foolproof way to drive massive traffic and engagement toward your parent channel.



Are you ready to up your marketing game? It’s time to start strategizing with your customers and influencers to improve your brand image. It significantly drives your business operations upwards, and the results speak for themselves in a short period.

So, what are you waiting for? Start your new influencer marketing campaign today.

Want to learn how to boost your digital marketing strategy? Check out WORKFLOWX to hear from the experts.